Ultimate Launch Calendar (with Brief)

The goal of this database is to give you and your entire department a clear view of every major internal and external effort to avoid conflicts or crowding in planned efforts, to ensure better coordination of customer-facing efforts, and to provide multiple teams with a clear cross-functional view into all projects. You may choose to set up this database to be managed by one or a few designated project/brand managers, or to have line items updated by whoever is driving that particular project.

The database can be used as a roadmap, calendar, or project database to map the year’s tentpole marketing campaigns and launches, typically listed chronologically (but can be sorted or filtered by segment, market, type, team, status, and so on—use the database’s “Filter” and “Sort” tools to set up multiple unique views). I developed this template while working at Notion—our database had dozens of line items at a time, as it spanned our global efforts across brand, product marketing, language and regional launches, and new product releases.